Exploring Web App Dev
[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.
Steven Gilliatt, Director of Design, Lippincott & Margulies
Context or attribution:
On making corporate name changes, quoted by Lisa Belkin "How American Can Became Primerica" NY Times 8 Mar 87